Get WIFI everywhere

Over the past decade connectivity has become increasingly important. It helps us stay in touch with our friends and family, work remotely, stay productive and share our experiences. Connectivity, international roaming and internet speed have now also become a commodity. This was the business-critical context within which Skyroam reached out to Colorfy. How do we shift the conversation in portable hotspots and extend our leadership position in this market?

To help position Skyroam within the evolution of global high-speed connectivity, we set out to create a seamless next-generation experience, and a design language that unifies the customer experience across both physical and digital products and marketing communications.

• Strategy & Brand

  To inform our approach, the Skyroam marketing and strategy team at Colorfy conducted interviews and workshops with customers and key stakeholders. Relevant research with leading-edge heavy users in Europe, Asia and the U.S. helped us to better understand and anticipate the evolution of their needs. We condensed what we learned into a vision document which enabled us to codify a clear and compelling future business vision, helping to drive the product roadmap and the development of the service.

• Product & Digital

  Our concept comes to life in the Skyroam Solis. The monolithic circular form is reduced to its most minimal outer shapes: a tapered cylinder that beautifully and efficiently packages the technology inside. The design language and point of focus is placed in the lower third of the product, with a soft narrow waist transition that splits the piece into two halves.

  With the two-part design we are expressing the two main functions of the object: high-speed connectivity and a quality battery-pack.

  A charming, soft-touch textured finishing to create a matte, clean and minimal surface. The two parts meet halfway, with a gap to separate the two worlds and allow the user to open the box and replace batteries when needed. Every element of the design was thought of with restraint and quality in mind: Made of ABS with a discreet display visible only through a custom lightguide, a battery door hidden behind a twistable cover and embossed notches that indicate where the hand manually turns and the direction of the lock.

  We’ve also selected a brighter, stronger orange to make the product more personal, and to create a stark contrast from the traditional blacks and blues in this market. This new design approach is physically, functionally and metaphorically representing the ideas of which the brand.

  The Skyroam application has been designed from the ground up to be as intuitive to use as possible, especially for those who are not necessarily tech-savvy. Utilizing the same technology, the Skyroam app allows you to send permanent or temporary digital keys to guests via your smartphone or computer. The app also allows you to manage day passes, monitor your data usage and connection speeds.

What we did