Your Smart Remote

Overview

Philips wanted us to rethink the remote control in a way that would turn your iPhone into an all-round smart remote.

• Strategy & Brand
  For the project, Philips decided to revive the “Pronto” brand, which its rich heritage in remote controls and home automation. Philips Home Control picked Peel as partners for the application. In just 30 months, the Peel Smart Remote app reached 100 million total users worldwide. Not only is convincing 100 million users a huge achievement, but Peel is among only a handful of other Silicon Valley companies who achieved this milestone in record time. We at Colorfy delivered the blueprint and integration support for the product and this amazing partnership. In the new landscape of TV, technology enables us to watch what we want anywhere, anytime. Despite this, people continue to watch TV from their sofa. The way we search for content on TV has not changed much since its invention. Pronto / Peel revolutionizes the way we watch and discover content on TV.
• Product & Digital
  Using a free Peel iPhone app and the Pronto hardware, users can click on a movie or show, search by name and get personal recommendations. Peel sets itself apart in its revolutionary functionality; the design aesthetics are different than standard TV equipment but still blend in well. In order to relay the phone signal to the TV and other AV equipment, the Pronto is the centerpiece of the product system and is designed to be placed anywhere – no cables no hassle. The lower portion functions as a 360 degree IR window that relays the phone signal to the TV. Instead of being yet another remote, with scores or buttons and huge manual, Pronto makes picking a program a breeze.

What we did