GDPR is a Design Challenge

May 24, 2018 | 4 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, colorfy, Consumer Electronics, data, Event, gdpr, IoT, security

  “The truth is, no-one in the universe has ever read the terms and conditions. Not even God has read the terms and conditions. Anything could be on there and we’d agree to it!” When Eddie Izzard pointed this out on his 2011 standup tour, 21st century tech’s manifest of ‘the fine print’ wasn’t the same embodiment of public revolt… more

IoT World 2018: A Pivotal Point for the Industry

May 9, 2018 | 3 minute read | by Alexander Gruber | In Autonomous Driving, colorfy, Consumer Electronics, Event, IoT, IoT World, Santa Clara

IoT World in Santa Clara is the biggest IoT event in the U.S. and involves the entire market. The event traditionally focuses on networking and bringing different technologies together under the IoT umbrella. Come say hi to Colorfy at Stand 525 next week.  If you think your Alexa makes you cutting edge, I'm afraid you might be a bit late to the game. IoT technology's heady… more

Colorfy In Talks

Mar 20, 2018 | 2 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, colorfy, Consumer Electronics, Event, Future, MWC

Our endlessly updating Google calendars notwithstanding, there's nothing like a tech show to vivify the number of people we come into contact with every year. The nature of our work means we're constantly meeting different industry peers to discuss ideas and potential projects. Those people span the globe, however, and one of our only chances to meet again is when events like MWC bring us… more

CES 2018: Looking Under the Hood

Jan 9, 2018 | 3 minute read | by Alexander Gruber | In Allgemein, AR, Artificial Intelligence, Autonomous Driving, CES, Consumer Electronics, Electric Cars, Event, Future, Hardware, IoT, Las Vegas, software, VR

Colorfy exhibits at Las Vegas’ annual Consumer Electronics Show for the first time this year. The event traditionally showcases the latest hardware and gadgets, physical technology you can hold in your hand and play around with. But the evolution of IoT technology has transformed CES in recent years. A very much deserving official theme this year is AI, as the… more

“Tick-tock, smartphone, your time is up” Apple Watch.

Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation

Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X, a lifetime dream came true. I met Steve Wozniak at an event held by Audi, a client of ours. We talked about the future of interfaces and the freedom a standalone Apple Watch will… more


Dec 5, 2015 | 1 minute read | by Alexander Gruber | In AR, Broadcom, Event, Google Cardboard, San Francisco, VR

December 8, 2015 San Francisco, CA We are excited to be part of the Broadcom GeekPeek 15 - a networking event with the industry’s most influential media outlets and research analysts. Colorfy is presenting a ZZEEZZ Prototype. ZZEEZZ is cardboard inspired product and turns every smarphone in a fully immersive VR Experience. ZZEEZZ allows to experience 360 degree videos, Play… more