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Skyroam

designing
the future of wifi

Over the past decade, connectivity has become increasingly important – it helps us stay in touch with our friends and family, work remotely, stay productive, and share our experiences. But connectivity, international roaming, and internet speed have also become a commodity. In this business context, Skyroam reached out to colorfy to shift the conversation in the category of portable hotspots and gain a market leadership position.

To help position Skyroam’s brand within this development of global high-speed connectivity, we set out to create a seamless next-generation experience and a characterizing design language that unifies the brand appearance across physical and digital products.

The colorfy team conducted structured interviews and workshops with customers and key stakeholders to inform our approach. Relevant research with leading-edge, heavy users in Europe, Asia, and the U.S., helped us understand better and anticipate the evolution of their needs. We condensed what we learned into a strategic vision paper that enabled us to codify a clear and compelling business plan – which helped drive the product roadmap and the service’s evolution.
The main challenges for users we identified were short battery life – for the hotspot and their mobile devices – and limited connection speeds. We put both of these needs at the core of our design process.

moreless

“Colorfy helped us to combine our customer needs into one innovative device and to deliver a very successful product. ”

Eric Plam VP & GM Skyroam Inc.

Our concept comes to life through the Skyroam Solis X. The artifact’s minimal circular form efficiently packages the technological components inside, creating a highly portable tool for the modern-day traveler.
The design aims to communicate the utilitarian yet straightforward brand message: stay connected globally. The device’s interface picks up this idea by sharing the connection status and remaining battery life prominently.

The bright, intense orange creates a stark contrast from the traditional blacks and blues in this market. This design approach is metaphorically representing the idea of mobility, connection, and communication.

transforming
physical into
digital

An application accompanies the device. It has been designed from the ground up to be as intuitive to use as possible, especially for those who are not necessarily tech-savvy. The app allows users to manage their data consumption, subscription plans, and device settings.

After the launch, the first generation devices sold out quickly – establishing a new standard for usability and device-built quality in the product category. The digital experience made it possible to introduce new revenue streams and create customized offerings for skyroam’s growing user base. The platform’s continuous development also allowed us to tie in third-party services to cater to more specific use cases.