the future of wifi
Over the past decade, connectivity has become increasingly important – it helps us stay in touch with our friends and family, work remotely, stay productive, and share our experiences. But connectivity, international roaming, and internet speed have also become a commodity. In this business context, Skyroam reached out to colorfy to shift the conversation in the category of portable hotspots and gain a market leadership position.
To help position Skyroam’s brand within this development of global high-speed connectivity, we set out to create a seamless next-generation experience and a characterizing design language that unifies the brand appearance across physical and digital products.
The colorfy team conducted structured interviews and workshops with customers and key stakeholders to inform our approach. Relevant research with leading-edge, heavy users in Europe, Asia, and the U.S., helped us understand better and anticipate the evolution of their needs. We condensed what we learned into a strategic vision paper that enabled us to codify a clear and compelling business plan – which helped drive the product roadmap and the service’s evolution.
The main challenges for users we identified were short battery life – for the hotspot and their mobile devices – and limited connection speeds. We put both of these needs at the core of our design process.
“Colorfy helped us to combine our customer needs into one innovative device and to deliver a very successful product. ”
Eric Plam VP & GM Skyroam Inc.