Good Connections at MWC 2018

Mar 9, 2018 | 3 minute read | by Alexandra Randall | In Allgemein, Artificial Intelligence, Audi, Autonomous Driving, Consumer Electronics, Electric Cars, Hardware, IoT, MWC, software, VR


Another year, another Mobile World Congress. Last week we flew to Barcelona for Mobile World Congress (MWC) at the gargantuan Fira Gran Via. Over 100,000 designers, engineers, CEOs and various other professions gathered for the biggest mobile technology show this side of the Atlantic. Colorfy exhibited at the expansive venue for the first time this year. Our booth was shared by our… more

CES 2018: Looking Under the Hood

Jan 9, 2018 | 3 minute read | by Alexandra Randall | In Allgemein, AR, Artificial Intelligence, Autonomous Driving, CES, Consumer Electronics, Electric Cars, Event, Future, Hardware, IoT, Las Vegas, software, VR


Colorfy exhibits at Las Vegas’ annual Consumer Electronics Show for the first time this year. The event traditionally showcases the latest hardware and gadgets, physical technology you can hold in your hand and play around with. But the evolution of IoT technology has transformed CES in recent years. A very much deserving official theme this year is AI, as the… more

See the future for yourself: it’s coming

Sep 6, 2017 | 5 minute read | by Alexander Gruber | In AR, Consumer Electronics, Google, Hardware, Innovation, Light Field, San Francisco, VR


I find it hard to recall all this without a touch of nostalgia: I saw the first iPhone just a few days after Apple's official launch—ironically, in the hands of a Microsoft executive. We happened to be on a joint road show in Bangkok. Corporate bonds didn't allow the head of Microsoft Mobile to gush over a rival gadget. When… more

Ready Player One?

Jun 8, 2016 | 6 minute read | by Alexander Gruber | In Design Thinking, Future, Innovation, Motion Simulator, Simulation, VR

Bildschirmfoto 2016-06-08 um 11.51.32

In 1965, an American computer scientist, Ivan Sutherland, one of the inventors of computer graphics, proposed the concept of “the ultimate display.” He thought that such a display would actually be a room where everything you see is controlled by the computer. “With appropriate programming, such a display could literally be the Wonderland into which Alice walked,” wrote Sutherland in… more

Virtual Reality: Time to Move on

May 21, 2016 | 5 minute read | by Alexander Gruber | In Consumer Electronics, Future, Google Cardboard, Kickstarter, Motion Simulator, VR


  This might sound a bit strange, but it was my dad’s 80th birthday that helped me realize how close modern society has gotten to totally immersing itself in the world of virtual reality. Our family came together, not only from all over Germany, but from across Europe and the US. Lots of hugs. Lots of talks. At some point,… more

CES 2016

Dec 5, 2015 | 1 minute read | by Alexander Gruber | In AR, CEA, CES, Consumer Electronics, Drones, Innovation, Las Vegas, VR


January, 6-9, 2016 Las Vegas, NV We´ll be attending CES. For meeting requests please use more


Dec 5, 2015 | 1 minute read | by Alexander Gruber | In AR, Broadcom, Event, Google Cardboard, San Francisco, VR


December 8, 2015 San Francisco, CA We are excited to be part of the Broadcom GeekPeek 15 - a networking event with the industry’s most influential media outlets and research analysts. Colorfy is presenting a ZZEEZZ Prototype. ZZEEZZ is cardboard inspired product and turns every smarphone in a fully immersive VR Experience. ZZEEZZ allows to experience 360 degree videos, Play… more