Category

Hardware

“Tick-tock, smartphone, your time is up” Apple Watch.

Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation

Apple-Watch-series-3

Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X a lifetime dream came, and I met Steve Wozniak at an event of our client Audi. We talked about the future of interfaces and the freedom a standalone Apple Watch will bring… more

See the future for yourself: it’s coming

Sep 6, 2017 | 5 minute read | by Alexander Gruber | In AR, Consumer Electronics, Google, Hardware, Innovation, Light Field, San Francisco, VR

avegant4

I find it hard to recall all this without a touch of nostalgia: I saw the first iPhone just a few days after Apple's official launch—ironically, in the hands of a Microsoft executive. We happened to be on a joint road show in Bangkok. Corporate bonds didn't allow the head of Microsoft Mobile to gush over a rival gadget. When… more

The Future of Fashion

Mar 19, 2017 | 6 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, CES, Fashion, Future, Hardware, Innovation, IoT, Kickstarter

01_Smart_Shirt_Hero

  All this happened because I accidentally grabbed my neighbor’s phone on a plane from Las Vegas to San Francisco on my way back from CES 2016. This minor incident triggered a small talk that soon amounted to an animated conversation. I began it on a whim and couldn’t even imagine that such a casual chat would trigger a chain… more

Colorfy Reloaded.

Nov 1, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Autonomous Driving, Design Thinking, Electric Cars, Future, Hardware, Innovation, Micro Cars

bildschirmfoto-2016-11-01-um-21-11-24

  Damn. It's amazing how fast life can veer off course. By all measures, Colorfy is thriving. We collaborate with over twenty team members, mostly world-class engineers and designers. We reside in a cozy office located in the heart of poor-but-sexy, Berlin. We work for the best and most well-known clients, including Elgato, Henkel, Philips and innovative startups like Avegant,… more

Saying Goodbye To Screens Altogether:

Oct 14, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Design Thinking, Future, Google, Hardware, Innovation, IoT, Vertical Integration

family1

How Google’s Assistant Is Ushering Us Into a New Era of Design.   While IoT was a term coined in 1999 and its buzz has been building since then, Google and the world’s focus on A.I. marks a tectonic shift in technology, and I believe we're looking at the dawn of something incredibly impactful. After Google’s hardware event last week where… more