Good Connections at MWC 2018

Mar 9, 2018 | 3 minute read | by Alexandra Randall | In Allgemein, Artificial Intelligence, Audi, Autonomous Driving, Consumer Electronics, Electric Cars, Hardware, IoT, MWC, software, VR


Another year, another Mobile World Congress. Last week we flew to Barcelona for Mobile World Congress (MWC) at the gargantuan Fira Gran Via. Over 100,000 designers, engineers, CEOs and various other professions gathered for the biggest mobile technology show this side of the Atlantic. Colorfy exhibited at the expansive venue for the first time this year. Our booth was shared by our… more

CES 2018: Looking Under the Hood

Jan 9, 2018 | 3 minute read | by Alexandra Randall | In Allgemein, AR, Artificial Intelligence, Autonomous Driving, CES, Consumer Electronics, Electric Cars, Event, Future, Hardware, IoT, Las Vegas, software, VR


Colorfy exhibits at Las Vegas’ annual Consumer Electronics Show for the first time this year. The event traditionally showcases the latest hardware and gadgets, physical technology you can hold in your hand and play around with. But the evolution of IoT technology has transformed CES in recent years. A very much deserving official theme this year is AI, as the… more

“Tick-tock, smartphone, your time is up” Apple Watch.

Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation


Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X, a lifetime dream came true. I met Steve Wozniak at an event held by Audi, a client of ours. We talked about the future of interfaces and the freedom a standalone Apple Watch will… more

See the future for yourself: it’s coming

Sep 6, 2017 | 5 minute read | by Alexander Gruber | In AR, Consumer Electronics, Google, Hardware, Innovation, Light Field, San Francisco, VR


I find it hard to recall all this without a touch of nostalgia: I saw the first iPhone just a few days after Apple's official launch—ironically, in the hands of a Microsoft executive. We happened to be on a joint road show in Bangkok. Corporate bonds didn't allow the head of Microsoft Mobile to gush over a rival gadget. When… more

The Future of Fashion

Mar 19, 2017 | 6 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, CES, Fashion, Future, Hardware, Innovation, IoT, Kickstarter


  All this happened because I accidentally grabbed my neighbor’s phone on a plane from Las Vegas to San Francisco on my way back from CES 2016. This minor incident triggered a small talk that soon amounted to an animated conversation. I began it on a whim and couldn’t even imagine that such a casual chat would trigger a chain… more

Colorfy Reloaded.

Nov 1, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Autonomous Driving, Design Thinking, Electric Cars, Future, Hardware, Innovation, Micro Cars


  Damn. It's amazing how fast life can veer off course. By all measures, Colorfy is thriving. We collaborate with over twenty team members, mostly world-class engineers and designers. We reside in a cozy office located in the heart of poor-but-sexy, Berlin. We work for the best and most well-known clients, including Elgato, Henkel, Philips and innovative startups like Avegant,… more

Saying Goodbye To Screens Altogether:

Oct 14, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Design Thinking, Future, Google, Hardware, Innovation, IoT, Vertical Integration


How Google’s Assistant Is Ushering Us Into a New Era of Design.   While IoT was a term coined in 1999 and its buzz has been building since then, Google and the world’s focus on A.I. marks a tectonic shift in technology, and I believe we're looking at the dawn of something incredibly impactful. After Google’s hardware event last week where… more