“Tick-tock, smartphone, your time is up” Apple Watch.

Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation


Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X, a lifetime dream came true. I met Steve Wozniak at an event held by Audi, a client of ours. We talked about the future of interfaces and the freedom a standalone Apple Watch will… more

The Future of Fashion

Mar 19, 2017 | 6 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, CES, Fashion, Future, Hardware, Innovation, IoT, Kickstarter


  All this happened because I accidentally grabbed my neighbor’s phone on a plane from Las Vegas to San Francisco on my way back from CES 2016. This minor incident triggered a small talk that soon amounted to an animated conversation. I began it on a whim and couldn’t even imagine that such a casual chat would trigger a chain… more