Design Thinking

MWC 2018: The Themes

Feb 9, 2018 | 3 minute read | by Alexandra Randall | In Allgemein, Artificial Intelligence, Audi, Autonomous Driving, colorfy, Consumer Electronics, Design Thinking, IoT, MWC, software

The annual Mobile World Congress in Barcelona, like many tech trade shows, has shifted its focus in recent years. Front-and-center stands not the cell phone itself but the rapidly developing technology that has transformed the device from simply a wireless telephone to almost anything but. Most of the eight ‘themes’ of this year’s MWC, which takes place 26th February to… more

“Tick-tock, smartphone, your time is up” Apple Watch.

Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation


Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X, a lifetime dream came true. I met Steve Wozniak at an event held by Audi, a client of ours. We talked about the future of interfaces and the freedom a standalone Apple Watch will… more

Colorfy Reloaded.

Nov 1, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Autonomous Driving, Design Thinking, Electric Cars, Future, Hardware, Innovation, Micro Cars


  Damn. It's amazing how fast life can veer off course. By all measures, Colorfy is thriving. We collaborate with over twenty team members, mostly world-class engineers and designers. We reside in a cozy office located in the heart of poor-but-sexy, Berlin. We work for the best and most well-known clients, including Elgato, Henkel, Philips and innovative startups like Avegant,… more

Saying Goodbye To Screens Altogether:

Oct 14, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Design Thinking, Future, Google, Hardware, Innovation, IoT, Vertical Integration


How Google’s Assistant Is Ushering Us Into a New Era of Design.   While IoT was a term coined in 1999 and its buzz has been building since then, Google and the world’s focus on A.I. marks a tectonic shift in technology, and I believe we're looking at the dawn of something incredibly impactful. After Google’s hardware event last week where… more

Talk to me, human!

Jun 23, 2016 | 6 minute read | by Alexander Gruber | In Artificial Intelligence, Design Thinking, Future, Innovation


How AI will change the world as we know it.  Seasoned travellers know how it happens—just one cancelled flight and you’re done. If it’s not a simple "there and back" journey, only one change in your schedule is capable of making all other flights, hotel bookings, and business meetings fall like dominoes. It can be a real bummer, unless you’re… more

Ready Player One?

Jun 8, 2016 | 6 minute read | by Alexander Gruber | In Design Thinking, Future, Innovation, Motion Simulator, Simulation, VR

Bildschirmfoto 2016-06-08 um 11.51.32

In 1965, an American computer scientist, Ivan Sutherland, one of the inventors of computer graphics, proposed the concept of “the ultimate display.” He thought that such a display would actually be a room where everything you see is controlled by the computer. “With appropriate programming, such a display could literally be the Wonderland into which Alice walked,” wrote Sutherland in… more

The Screenless Future

Apr 29, 2016 | 3 minute read | by Alexander Gruber | In Design Thinking, IoT, Kickstarter

  I just spent money on something I don’t need — an advanced GPS computer for bikers called Omata One. I’m no biker. Well, of course, I have a bike, and I ride — as most Berliners do — but I don’t care about speed, distances, and vertical ascent. So there is no point in owning a speedometer, especially one this fancy. For me, backing Omata on… more