Category

Consumer Electronics

“Tick-tock, smartphone, your time is up” Apple Watch.

Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation

Apple-Watch-series-3

Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X a lifetime dream came, and I met Steve Wozniak at an event of our client Audi. We talked about the future of interfaces and the freedom a standalone Apple Watch will bring… more

See the future for yourself: it’s coming

Sep 6, 2017 | 5 minute read | by Alexander Gruber | In AR, Consumer Electronics, Google, Hardware, Innovation, Light Field, San Francisco, VR

avegant4

I find it hard to recall all this without a touch of nostalgia: I saw the first iPhone just a few days after Apple's official launch—ironically, in the hands of a Microsoft executive. We happened to be on a joint road show in Bangkok. Corporate bonds didn't allow the head of Microsoft Mobile to gush over a rival gadget. When… more

Virtual Reality: Time to Move on

May 21, 2016 | 5 minute read | by Alexander Gruber | In Consumer Electronics, Future, Google Cardboard, Kickstarter, Motion Simulator, VR

zzeezz-slider-2

  This might sound a bit strange, but it was my dad’s 80th birthday that helped me realize how close modern society has gotten to totally immersing itself in the world of virtual reality. Our family came together, not only from all over Germany, but from across Europe and the US. Lots of hugs. Lots of talks. At some point,… more

CES 2016

Dec 5, 2015 | 1 minute read | by Alexander Gruber | In AR, CEA, CES, Consumer Electronics, Drones, Innovation, Las Vegas, VR

shutterstock_53653666-las-vegas-ces

January, 6-9, 2016 Las Vegas, NV We´ll be attending CES. For meeting requests please use ces2016@colorfy.me more