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May 24, 2018 | 4 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, colorfy, Consumer Electronics, data, Event, gdpr, IoT, security
“The truth is, no-one in the universe has ever read the terms and conditions. Not even God has read the terms and conditions. Anything could be on there and we’d agree to it!” When Eddie Izzard pointed this out on his 2011 standup tour, 21st century tech’s manifest of ‘the fine print’ wasn’t the same embodiment of public revolt… more
Mar 20, 2018 | 2 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, colorfy, Consumer Electronics, Event, Future, MWC
Our endlessly updating Google calendars notwithstanding, there's nothing like a tech show to vivify the number of people we come into contact with every year. The nature of our work means we're constantly meeting different industry peers to discuss ideas and potential projects. Those people span the globe, however, and one of our only chances to meet again is when events like MWC bring us… more
Mar 9, 2018 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Audi, Autonomous Driving, Consumer Electronics, Electric Cars, Hardware, IoT, MWC, software, VR
Another year, another Mobile World Congress. Last week we flew to Barcelona for Mobile World Congress (MWC) at the gargantuan Fira Gran Via. Over 100,000 designers, engineers, CEOs and various other professions gathered for the biggest mobile technology show this side of the Atlantic. Colorfy exhibited at the expansive venue for the first time this year. Our booth was shared by our… more
Feb 9, 2018 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Audi, Autonomous Driving, colorfy, Consumer Electronics, Design Thinking, IoT, MWC, software
The annual Mobile World Congress in Barcelona, like many tech trade shows, has shifted its focus in recent years. Front-and-center stands not the cell phone itself but the rapidly developing technology that has transformed the device from simply a wireless telephone to almost anything but. Most of the eight ‘themes’ of this year’s MWC, which takes place 26th February to… more
Jan 9, 2018 | 3 minute read | by Alexander Gruber | In Allgemein, AR, Artificial Intelligence, Autonomous Driving, CES, Consumer Electronics, Electric Cars, Event, Future, Hardware, IoT, Las Vegas, software, VR
Colorfy exhibits at Las Vegas’ annual Consumer Electronics Show for the first time this year. The event traditionally showcases the latest hardware and gadgets, physical technology you can hold in your hand and play around with. But the evolution of IoT technology has transformed CES in recent years. A very much deserving official theme this year is AI, as the… more
Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation
Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X, a lifetime dream came true. I met Steve Wozniak at an event held by Audi, a client of ours. We talked about the future of interfaces and the freedom a standalone Apple Watch will… more
Mar 19, 2017 | 6 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, CES, Fashion, Future, Hardware, Innovation, IoT, Kickstarter
All this happened because I accidentally grabbed my neighbor’s phone on a plane from Las Vegas to San Francisco on my way back from CES 2016. This minor incident triggered a small talk that soon amounted to an animated conversation. I began it on a whim and couldn’t even imagine that such a casual chat would trigger a chain… more
Nov 1, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Autonomous Driving, Design Thinking, Electric Cars, Future, Hardware, Innovation, Micro Cars
Damn. It's amazing how fast life can veer off course. By all measures, Colorfy is thriving. We collaborate with over twenty team members, mostly world-class engineers and designers. We reside in a cozy office located in the heart of poor-but-sexy, Berlin. We work for the best and most well-known clients, including Elgato, Henkel, Philips and innovative startups like Avegant,… more
Oct 14, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Design Thinking, Future, Google, Hardware, Innovation, IoT, Vertical Integration
How Google’s Assistant Is Ushering Us Into a New Era of Design. While IoT was a term coined in 1999 and its buzz has been building since then, Google and the world’s focus on A.I. marks a tectonic shift in technology, and I believe we're looking at the dawn of something incredibly impactful. After Google’s hardware event last week where… more
Jun 23, 2016 | 6 minute read | by Alexander Gruber | In Artificial Intelligence, Design Thinking, Future, Innovation
How AI will change the world as we know it. Seasoned travellers know how it happens—just one cancelled flight and you’re done. If it’s not a simple "there and back" journey, only one change in your schedule is capable of making all other flights, hotel bookings, and business meetings fall like dominoes. It can be a real bummer, unless you’re… more