Blog

MWC 2018: The Themes

Feb 9, 2018 | 3 minute read | by Alexandra Randall | In Allgemein, Artificial Intelligence, Audi, Autonomous Driving, colorfy, Consumer Electronics, Design Thinking, IoT, MWC, software

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The annual Mobile World Congress in Barcelona, like many tech trade shows, has shifted its focus in recent years. Front-and-center stands not the cell phone itself but the rapidly developing technology that has transformed the device from simply a wireless telephone to almost anything but. Most of the eight ‘themes’ of this year’s MWC, which takes place 26th February to… more

The ‘Y’ in Colorfy

Jan 19, 2018 | 2 minute read | by Alexander Gruber | In Allgemein, colorfy

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2017 was a good year for IoT. AI enthusiasts welcomed intelligent robots into their homes and daily routines and the first driverless cars took tentative tires to asphalt. It was a pretty busy year for Colorfy too. Our team expanded past the point one floor can handle, and we added a second level to our office. We welcomed Audi to… more

CES 2018: Looking Under the Hood

Jan 9, 2018 | 3 minute read | by Alexandra Randall | In Allgemein, AR, Artificial Intelligence, Autonomous Driving, CES, Consumer Electronics, Electric Cars, Event, Future, Hardware, IoT, Las Vegas, software, VR

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Colorfy exhibits at Las Vegas’ annual Consumer Electronics Show for the first time this year. The event traditionally showcases the latest hardware and gadgets, physical technology you can hold in your hand and play around with. But the evolution of IoT technology has transformed CES in recent years. A very much deserving official theme this year is AI, as the… more

“Tick-tock, smartphone, your time is up” Apple Watch.

Sep 28, 2017 | 4 minute read | by Alexander Gruber | In Apple Watch, AR, Artificial Intelligence, Audi, Consumer Electronics, Design Thinking, Electric Cars, Event, Fashion, Future, Hardware, Innovation

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Or why the New Apple Watch is bringing the end of the smartphone as we know it. A couple of days before the announcement of the iPhone X, a lifetime dream came true. I met Steve Wozniak at an event held by Audi, a client of ours. We talked about the future of interfaces and the freedom a standalone Apple Watch will… more

See the future for yourself: it’s coming

Sep 6, 2017 | 5 minute read | by Alexander Gruber | In AR, Consumer Electronics, Google, Hardware, Innovation, Light Field, San Francisco, VR

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I find it hard to recall all this without a touch of nostalgia: I saw the first iPhone just a few days after Apple's official launch—ironically, in the hands of a Microsoft executive. We happened to be on a joint road show in Bangkok. Corporate bonds didn't allow the head of Microsoft Mobile to gush over a rival gadget. When… more

The Future of Fashion

Mar 19, 2017 | 6 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, CES, Fashion, Future, Hardware, Innovation, IoT, Kickstarter

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  All this happened because I accidentally grabbed my neighbor’s phone on a plane from Las Vegas to San Francisco on my way back from CES 2016. This minor incident triggered a small talk that soon amounted to an animated conversation. I began it on a whim and couldn’t even imagine that such a casual chat would trigger a chain… more

We’re Shaking Up Our Business Model, Here’s Why

Mar 16, 2017 | 2 minute read | by Alexander Gruber | In Allgemein

    We’ve focused on the B2B consultancy model for four years now, which while profitable, lacks scalability, and is high risk. You’re at the whim of clients and of economies; one client leaving can kill you. In a downturn, budgets for externals are the first to go, and that fact can destroy agencies.   After trying out several different… more

Meet Colorfy Team: James

Jan 23, 2017 | 2 minute read | by Alexander Gruber | In Allgemein

James joined our Berlin office in the summer 2016. We asked him about his impressions, and his path to a career as an Industrial Designer. Hi James! Tell us a little bit about yourself.  I´m 24 years old. I come from Paris and I´m currently studying Industrial Design at Ecoles de Condé Paris. Why did you decide to study Industrial… more

Meet Colorfy Team: Yana

Jan 23, 2017 | 3 minute read | by Alexander Gruber | In Allgemein

Yana Romanovich joined our team in September as a Technical Project Manager. She told us about her career path in the field of International Information Systems, her daily work at Colorfy, as well as shared some advice for those who want to pursue a career in IT. Read on! Hi Yana, tell us a little bit about yourself. Hi, I’m… more

Colorfy Reloaded.

Nov 1, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Autonomous Driving, Design Thinking, Electric Cars, Future, Hardware, Innovation, Micro Cars

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  Damn. It's amazing how fast life can veer off course. By all measures, Colorfy is thriving. We collaborate with over twenty team members, mostly world-class engineers and designers. We reside in a cozy office located in the heart of poor-but-sexy, Berlin. We work for the best and most well-known clients, including Elgato, Henkel, Philips and innovative startups like Avegant,… more