Blog

See the future for yourself: it’s coming

Sep 6, 2017 | 5 minute read | by Alexander Gruber | In AR, Consumer Electronics, Google, Hardware, Innovation, Light Field, San Francisco, VR

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I find it hard to recall all this without a touch of nostalgia: I saw the first iPhone just a few days after Apple's official launch—ironically, in the hands of a Microsoft executive. We happened to be on a joint road show in Bangkok. Corporate bonds didn't allow the head of Microsoft Mobile to gush over a rival gadget. When… more

The Future of Fashion

Mar 19, 2017 | 6 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, CES, Fashion, Future, Hardware, Innovation, IoT, Kickstarter

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  All this happened because I accidentally grabbed my neighbor’s phone on a plane from Las Vegas to San Francisco on my way back from CES 2016. This minor incident triggered a small talk that soon amounted to an animated conversation. I began it on a whim and couldn’t even imagine that such a casual chat would trigger a chain… more

We’re Shaking Up Our Business Model, Here’s Why

Mar 16, 2017 | 2 minute read | by Alexander Gruber | In Allgemein

    We’ve focused on the B2B consultancy model for four years now, which while profitable, lacks scalability, and is high risk. You’re at the whim of clients and of economies; one client leaving can kill you. In a downturn, budgets for externals are the first to go, and that fact can destroy agencies.   After trying out several different… more

Meet Colorfy Team: James

Jan 23, 2017 | 2 minute read | by Ola Kohut | In Allgemein

James joined our Berlin office in the summer 2016. We asked him about his impressions, and his path to a career as an Industrial Designer. Hi James! Tell us a little bit about yourself.  I´m 24 years old. I come from Paris and I´m currently studying Industrial Design at Ecoles de Condé Paris. Why did you decide to study Industrial… more

Meet Colorfy Team: Yana

Jan 23, 2017 | 3 minute read | by Ola Kohut | In Allgemein

Yana Romanovich joined our team in September as a Technical Project Manager. She told us about her career path in the field of International Information Systems, her daily work at Colorfy, as well as shared some advice for those who want to pursue a career in IT. Read on! Hi Yana, tell us a little bit about yourself. Hi, I’m… more

Colorfy Reloaded.

Nov 1, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Autonomous Driving, Design Thinking, Electric Cars, Future, Hardware, Innovation, Micro Cars

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  Damn. It's amazing how fast life can veer off course. By all measures, Colorfy is thriving. We collaborate with over twenty team members, mostly world-class engineers and designers. We reside in a cozy office located in the heart of poor-but-sexy, Berlin. We work for the best and most well-known clients, including Elgato, Henkel, Philips and innovative startups like Avegant,… more

Saying Goodbye To Screens Altogether:

Oct 14, 2016 | 3 minute read | by Alexander Gruber | In Allgemein, Artificial Intelligence, Design Thinking, Future, Google, Hardware, Innovation, IoT, Vertical Integration

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How Google’s Assistant Is Ushering Us Into a New Era of Design.   While IoT was a term coined in 1999 and its buzz has been building since then, Google and the world’s focus on A.I. marks a tectonic shift in technology, and I believe we're looking at the dawn of something incredibly impactful. After Google’s hardware event last week where… more

Talk to me, human!

Jun 23, 2016 | 6 minute read | by Alexander Gruber | In Artificial Intelligence, Design Thinking, Future, Innovation

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How AI will change the world as we know it.  Seasoned travellers know how it happens—just one cancelled flight and you’re done. If it’s not a simple "there and back" journey, only one change in your schedule is capable of making all other flights, hotel bookings, and business meetings fall like dominoes. It can be a real bummer, unless you’re… more

Ready Player One?

Jun 8, 2016 | 6 minute read | by Alexander Gruber | In Design Thinking, Future, Innovation, Motion Simulator, Simulation, VR

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In 1965, an American computer scientist, Ivan Sutherland, one of the inventors of computer graphics, proposed the concept of “the ultimate display.” He thought that such a display would actually be a room where everything you see is controlled by the computer. “With appropriate programming, such a display could literally be the Wonderland into which Alice walked,” wrote Sutherland in… more

Virtual Reality: Time to Move on

May 21, 2016 | 5 minute read | by Alexander Gruber | In Consumer Electronics, Future, Google Cardboard, Kickstarter, Motion Simulator, VR

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  This might sound a bit strange, but it was my dad’s 80th birthday that helped me realize how close modern society has gotten to totally immersing itself in the world of virtual reality. Our family came together, not only from all over Germany, but from across Europe and the US. Lots of hugs. Lots of talks. At some point,… more