Ideation and Innovation
Colorfy’s design and innovation strategy reveals your best path to success. Understanding your goals, customers, strengths, and opportunities is a critical first step in your product innovation strategy.
Colorfy works constantly on new product ideas and builds prototype concepts in different fields that can kickstart your way to achieving goals. You can even licence pre-developed ideas.
Customers expect nothing less than great products, regardless of technology, platform, or context. Businesses need to ensure that they can create and sustain products that deliver on larger strategic objectives.
Your specific goal drives a different strategy from that of a client who wants to lean on core strengths to launch into new product categories. We’ll help you find the right problems to solve for your customers, which we believe is a crucial step toward innovation.
Product & Industrial Design
We use a combination of sketching, 3D modeling, rapid prototyping, user testing and analytic analysis. This enables us to continuously grow and improve upon any given product.
Increasingly, physical objects are becoming connected. Our industrial designers work alongside our digital designers and engineers to create compelling digitally-enabled physical objects.
The form, function, materials and aesthetics of our products are considered in creating a seamless experience.
Colorfy designs and engineers for the real world to ensure our clients' products create an emotional connection from first use and deliver on their strategic intent.
Our offerings support the blurring between digital and physical products.
With this unique perspective, Colorfy helps businesses create lasting value with products and services that people love.
Our services range from technological research to prototyping ready-to-manufacture products.
Product ideas often need certain technology to solve a specific problem. Once those problems are defined, we undergo a targeted technology assessment to unearth possibilities. Our engineers work closely with Silicon and platform providers and will use cutting edge technologies. We pull from our deep experience across segments.
We define technology platforms that make the most sense from a performance, cost, and integration perspective.
Our mechanical and electrical engineers work in parallel to dig into the details of concepts and set out to prove the efficacy of the approach. We start building quickly in order to first solve fundamental issues. We progressively mature the ideas through successive builds – this iterative and interdisciplinary process guarantees fast improving results.
Tools include CAD, 3D printing, laser cutting and CNC. We leverage the collective expertise of our ten-plus person engineering team with mechanical and electrical engineering talent and experience in consumer, automotive, aerospace, and other backgrounds.
Proving our robust and clever technological, mechanical, and electrical solutions, we rapidly and rigorously move product ideas from sketch-level to proof of concept to launch.
Brand & Visual Identity
First impressions count. A product’s visual language and sensory experience is its most powerful branding tool. Done right, it strengthens the emotional connection between it and the customer. Layers of visual considerations, including colors, materials, finishes, form, and user interfaces all come together to make its visual identity. We create a multisensory experience on product level and our designers integrate interactive technologies such as gestural interfaces and haptic feedback for nuanced interactions. We help customers with packaging and POP, as well as product microsites.